Direct Marketing | Global Assurance Solutions

DIRECT MARKETING/ POST SALES SERVICES

We believe that there are tremendous post-sale opportunities available provided you adopted a structured approach to catching lost sales. At GAS we develop customized aftermarket campaigns to capture missed Extended Warranty Program sales, renewals and out-of-warranty opportunities. We utilize e-mail, mail and outbound calls to reach targeted customers in the most effective medium to achieve success for our clients.

Through sophisticated, multi-faceted programs, our direct marketing campaigns invigorate sales using several key approaches:

• Direct mail and telemarketing on behalf of our dealer and manufacturing partners to consumers who did not purchase a service plan at the time of the initial sale.
• Direct mail and telemarketing to encourage the renewal of expiring service plans. Our direct mail solicitations are customized for the client and personalized for the consumer. Based upon detailed research and related studies, these solicitations are timed to maximize sales and minimize costs.